Initially my point of pride was following the spec-pitch, when my writing partner and I beat out the Nike-team at Wieden+Kennedy for this account. However, the real magic was bringing this video into fruition. We employed The Cool Kids to produce a track, directed Grotesk through all illustrations and graphic packs, and even got hands-on with the set itself. In the end we managed to pull 2.5 millions views* before getting buried in the daily blog-roll.